Winner
D&AD Black Pencil / Cannes Titanium / Cannes GrandPrix / Cannes Gold / Grand Clio / Named most memorable ad of the Decade by Forbes
When technology empowers each of us, it empowers all of us. The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us.
Directed by Peter Berg
Top 10 Super Bowl Ad
Creating a new conversation around the inclusion of women in football. Garnering it, 150+ online articles, 381 broadcast segments 326 TV features, and a 555% jump in search for “female coach”
Microsoft’s Holiday commercial follows the magical story of Lucy, a curious 6-year-old with a few questions for her reindeer friends. With the help of her mom’s Surface and Microsoft Translator, she finally gets her chance to ask the most important questions of the season. Microsoft technology empowers and connects everyone on the planet…well, almost everyone.
Directed by Hank Perlman
When you bring things to the surface you uncover ideas and imaginations that may have been hidden or unnoticed. To kickoff this campaign we discovered floral sculptor Maurice Harris to bring us through his creative process. Maurice created the true articulation of beauty and power. with his artistry to show off the new line of Surface products.
As an extension of Macy’s school arts program, we partnered with filmmaker Marilyn Agrelo (Mad Hot Ballroom) to document one school’s experience of staging “Yes, Virginia The Musical.” NO SMALL PARTS is an official selection of Miami Short Film Festival, Tacoma Film Festival, Ft. Lauderdale Film Festival, Atlanta Shorts Fest, Garden State Film Festival, Minneapolis St. Paul International Film Festival, and Creative Week in New York City.
Ricky Gervais may seem prickly, but he’s great with kids. Watch him get everyone in the holiday spirit with traditional tales of cell phone contracts.
Directed by Ricky Gervais
One of the best parts of my job is getting to meet people like the ones below that make me feel like an underachiever.
Directed by Erich Joiner
1.2 BILLION IMPRESSIONS / 30 MILLION IN ADDITIONAL SALES / 192% GROWTH ON SOCIAL
The beauty category is all about perfection. Perfect hair. Perfect models. So when L’oreal Paris tried to launch their new hair care product Elvive, they were drowned in a sea of perfection. So we decided to take what its product did - revive damage hair - and use it to tell a different story. With a different kind of star. The poster child of revival: Winona Ryder. The results were immediate with Winona’s tribe coming out in support, making Elvive the #1 hair repair brand for 2018.
Directed by Sofia and Roman Coppola
Cannes Gold Lion Digital: The “Out the Monster” campaign was developed to further educate the public and generate the empathy necessary to de-stigmatize the disease of accidental opioid addiction. All campaign assets aim to drive the public to www.outthemonster.com to learn more about accidental opioid addiction.
The “Out the Monster” campaign features a short film, digital and social elements and media, events and leadership conferences, as well as a book.
Yes, his real name is Mac Book. Yes, he prefers Surface. And yes we found him on Facebook. You can’t make this stuff up. So naturally we got Rainn Wilson to ask him a few questions.
Directed by J.J. Adler
No matter what your problem, only Target can assemble precisely the right collection of products to solve it.
Directed by The Perlorian Brothers
Directed by Dougal Wilson
Director of Photography: Alwin Kuchler
Howtoons Directed by Dave Meyers
Detroit Wallpaper directed by 1st Ave Machine
Cannes Gold Digital Lion: Every year, Macy’s celebrates Christmas with the animated special “Yes, Virginia.” It's the true story of a girl who wrote to her local paper to ask if Santa really exists.
This year, to help support struggling drama programs, we created a new musical adaptation and gave it to schools nationwide for free. Any school, could perform the show without paying the high royalties they pay to stage most musicals. As an extra boost, one hundred lucky schools got a $1,000 grant to use for sets, costumes, or anything else they needed.
At YesVirginiaMusical.com teachers could download the free script and score, apply for a grant, and watch video advice from theater insiders. We used parallax animation to create the most dynamic site experience without crashing school computers. By the time the new school year began, we already had more than two hundred schools participating with more signing up every day.
Cannes Gold Digital WInner
It’s not just teen girls who lose their minds for Justin Bieber. The fans in this Black Friday spot for Macy’s racked up more than two million views in one weekend and inspired a wave of copycat videos.
Directed by Hank Pearlman
The first thing people say when they talk about financial stress is that it feels like they're drowning, like they just can't catch a breath. We had the idea that if we could get people to hold their breath while they watched the spot they could actually experience the problem we're talking about and the the relief of finally being able to breathe.
Directed by Dante Ariola
Director of Photography: Alwin Kuchler
Make no mistake, The New York Tourism Board loves that so many visitors pour into their city each year. But why should the rest of the state be left out? There’s so much more to do here. From incredible landscapes to culinary adventures, this is the state with the soul of the city running through it. Just take a closer look.
Director Hank Pearlman
The most compelling news goes beyond the headlines to show how seemingly unrelated stories are actually connected. Every week we created three animated videos that drew the connections between the week’s top news stories. To stay relevant, these videos were created within 48 hours. This project lasted over four months. After that, we slept.
Brown spirits are so popular in the US right now, that distillers are bracing themselves for a national shortage. And yet, the target is still almost entirely made up of guys. In this campaign for Jim Beam, Mila Kunis introduces the idea of women as bourbon lovers.
Directed by Mike Long
Directed by Dougal Wilson
Director of Photography: Alwin Kuchler
Directed by Ringan Ledwidge
Believe-o-Magic was a mobile effort to make shopping at Macy's more magical for the whole family. Users downloaded the free app from the iPhone or Android marketplace and brought the characters from "Yes, Virginia" to life.
This app, as well as our Backstage Pass campaign, were cited when Macy's was named the 2011 Mobile Marketer of the Year.